They understand the true value they bring to their clients. Their brand, client experience, pricing, processes, and communication reflect that value, making clients trust and choose them.
They focus on building the future business by creating strategic assets that increase the company’s value, operational efficiency, and personal joy.
They design and consistently optimize the systems and processes that improve the client experience and acquisition, free up capacity and increase profits.
Learn why Premium is the way to go and what it really means to be a premium brand, what kind of Brand Category Jumps you can make without sabotaging your positioning and sales, and last but not least - the 19 elements of a Premium Brand in the Design Industry, and how it is possible for you too!
You need to identify what business model you should start with, and why.
You need to understand what types of revenue streams are best for your financial objectives.
You need to understand what type of growth, marketing, and sales methodologies work for the specific model.
Learn what the Ca/Pri Model™ is and how you use it to determine your price. Learn what possibilities you have, how to add multiple revenue streams without losing sanity, and how you can transform your business over time.
+ client transformation examples!
The 19 elements of a Premium Business that grows without sacrificing quality, wellbeing, and your family.
Results: you know how to turn hustle and confusion into an elegant, premium brand and business
Every business is unique, and to be able to know how to grow your business, you need to identify your future vision, and the vehicle; revenue models and streams - that take you to your vision!
Results: your vision, strategy, and growth model are clear
BONUS: Avenue Growth Assessment - determine your stage & get a specific roadmap
Based on your current stage, you will be invited to the workshop that helps you implement the Key Growth Systems to take your business to the next level.
This is a highly actionable class that covers your whole roadmap!
Results: your bespoke growth plan with the right systems is ready to be implemented
With the right rituals, you will experience more time and less headache, knowing that the most important business activities get done, while you also have more time for creativity and your loved ones.
Results: your daily, weekly, monthly, and quarterly growth rituals are identified
Recordings will be available shortly after each session.
Tiina Wilen is a leading systemization expert helping design + wellbeing professionals and brands grow without sacrificing quality and wellbeing.
She holds a Master of Science in Systems Engineering, Bachelor in Business, PMP® (Project Management Professional) Certification, and multiple diplomas in interior and graphic design. She spent nearly 15 years in the corporate world as an IT & Management Consultant, Product Manager, and Global Process Manager, where she was responsible for multi-million euro offshore operations and delivery performance leading global teams of over 300 software engineers.
She has worked as a CEO managing international brand launches, manufacturing, and distribution processes, and is now the CEO and principal strategist at Avenue International and the publisher at TheAveneur.com. She's originally from Helsinki, Finland and lives in the Swedish countryside with her family of 4 humans and 1 spoiled Staffy.
She believes systems are the key ingredient to getting amazing results.
After launching her first business in the home decor industry and growing it quickly to sell in 17+ countries through partnerships and strategic distribution networks, Tiina saw that many small business owners, particularly in the creative fields, lack solid systems and processes that allow big companies to scale. Tiina and her team are now on a mission to grow profits, impact, and joy for small business owners worldwide.
Design a concept that stands out, a profitable business idea, a scalable model with multiple revenue streams, and assets that increase the value of your company
Engineer systems and automation for client acquisition, build an infrastructure that enables you to scale and develop a world-class, ROI-positive team
Expand your reach, get visibility in your industry, position your brand as an authority, establish strategic partnerships, and expand to international markets
This is for service professionals such as interior designers, architects, construction company owners, photographers, consultants, and coaches…
This is for product designers expanding internationally…
This is for online course creators…
This is for location businesses such as a spa, showrooms, or a store…
Anyone who’s looking to attract premium clients, digitalize your sales and marketing, and grow without sacrificing quality and wellbeing!
The Avenue Methodology is designed to help business owners who are already in business, have clients, and are now ready to make an intentional decision to GROW. Having said that, sure, you can join even if you are a beginner.
But, you need to know what your expertise is, and what you want to do, at least on a theoretical level.
The Avenue Methodology is designed to help business owners at any stage: GROWTH, SCALE, LEGACY. So unless you already have exited your business, then there’s a strategic roadmap for you too.
4 days of live workshops and an assessment for you to complete. Forever access to the recordings.
You can continue working with us or not.
The most important is this: you finally have clarity on your positioning and a gameplan you can implement to grow your business.
Don’t worry, you will get the recordings shortly after.
Yes, you will get the workbook as soon as we start the workshop week.
We help you put together your own positioning message and plan, so unless you decide not to actually implement it, of course it works!
We are particularly specialized in growing and scaling product/service/experience businesses in the design and wellness space, but what we do can be applied to any industry.
Each workshop is approximately 60 minutes.
Avenue methodology idenitfies 3 stages: GROWTH, SCALE, LEGACY. After you have completed your Growth Assessment, you will be invited to the correct session covering the strategies and tactics that are relevant to you, right now.
After the live workshop, you will get access to our online portal where we have specific instructions for each stage. So, yes.
You will meet your coach at the workshop calls.
Tiina Wilen, the principal strategist & CEO at Avenue International & Publisher at TheAveneur.com
Of course, that’s why we’re running this live!
We are a consulting firm with several options for getting help from our experienced team. Let’s talk about that after the workshop if you want.
Of course. If you don’t like this, we are more than happy to refund your money within 12 hours from our kickoff (during the first day of the workshop).
This is a consulting & coaching service with EU VAT:
If you are a Swedish company –> VAT will be added.
If you have a valid EU VAT number –> no VAT is added.
If you are an EU company without a VAT number –> VAT will be added.
No business yet & in the EU? –> VAT will be added.
If you’re outside of the EU VAT zone –> no VAT is added.
If this is confusing, please check with your accountant 🙂
You will get a receipt from us that you can add to your accounting.
Then, as soon as we get closer to the kickoff date, we will send you an invitation and materials.
Send them to us and we will get back to you!