The LIVE Workshop

LIVE | 14 - 17 February 2023 | ONLINE

Brand, messaging, product packaging, sales, marketing, social media platforms, scaling, team, and systems... Growing a business is complex.
Let's make it simpler.

Grow Your Business Without Sacrificing Quality & Wellbeing

The goal of the Avenue Method™ LIVE Workshop is simple: clarity on the SYSTEMS that help you grow without headaches.

We provide you with a roadmap for implementing the systems for building an elegant business that attracts the best clients and customers, and allows you to grow and scale without sacrificing your life.

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right now - save 50% 
"…it connects the dots to make the picture complete. This is unique!"
Barbro Axelsson
CEO at Durewall
"Definitely a workshop of a valuable asset for companies of different sizes, industries, and stages of development in providing the necessary systems and tools to succeed."
Scully Fitzgibbons
Principal at DOMTHEORY

Become the First Choice

You know you are brilliant at what you do. You know you bring amazing results to your customers. It's time you become the one and only your potential clients want to work with or buy from.

Did you know that becoming the first choice is way less about your skills and way more about having the right systems in place?

Luckily, I will teach you the exact systems in this workshop!

Premium Brands do Things Differently

(but it goes way beyond the "high price, sleek logo and pretty images")

They understand the true value they bring to their clients. Their brand, client experience, pricing, processes, and communication reflect that value, making clients trust and choose them.

They focus on building the future business by creating strategic assets that increase the company’s value, operational efficiency, and personal joy.

They design and consistently optimize the systems and processes that improve the client experience and acquisition, free up capacity and increase profits.

Learn why Premium is the way to go and what it really means to be a premium brand, what kind of Brand Category Jumps you can make without sabotaging your positioning and sales, and last but not least - the 19 elements of a Premium Brand in the Design Industry, and how it is possible for you too!

Multiple Revenue Streams

In design, there are hundreds of possible ways to innovate. Many design professionals add multiple revenue streams and build strong brands around their expertise. You can launch services, physical products, digital products, tools, platforms, coffee table books, licensing deals, partnerships...

With the right systems, this becomes possible for you too


You need to identify what business model you should start with, and why.


You need to understand what types of revenue streams are best for your financial objectives.


You need to understand what type of growth, marketing, and sales methodologies work for the specific model.

Learn what the Ca/Pri Model™ is and how you use it to determine your price. Learn what possibilities you have, how to add multiple revenue streams without losing sanity, and how you can transform your business over time. 

+ client transformation examples!

In this 4-day LIVE workshop, you’ll

learn the key elements of an elegant, premium business

design a holistic strategy for your business

identify your current stage using our Growth Assessment Tool

identify the Key Growth Activators per stage: growth / scale / legacy – what exactly to do at your current stage and how

design the Growth Rituals that will help you to take your business to the next stage

learn how to systemize your business to the able to grow and scale


06 PM CET / 12 PM EST / 09 AM PST


The 19 elements of a Premium Business that grows without sacrificing quality, wellbeing, and your family.

Results: you know how to turn hustle and confusion into an elegant, premium brand and business


06 PM CET / 12 PM EST / 09 AM PST


Every business is unique, and to be able to know how to grow your business, you need to identify your future vision, and the vehicle; revenue models and streams - that take you to your vision!

Results: your vision, strategy, and growth model are clear

BONUS: Avenue Growth Assessment - determine your stage & get a specific roadmap


Time depends on your stage


Based on your current stage, you will be invited to the workshop that helps you implement the Key Growth Systems to take your business to the next level.

This is a highly actionable class that covers your whole roadmap!

Results: your bespoke growth plan with the right systems is ready to be implemented


02 PM CET / 08 AM EST / 05 AM PST


With the right rituals, you will experience more time and less headache, knowing that the most important business activities get done, while you also have more time for creativity and your loved ones.

Results: your daily, weekly, monthly, and quarterly growth rituals are identified

Recordings will be available shortly after each session.

My Business is to Grow Your Business

Tiina Wilen is a leading systemization expert helping design + wellbeing professionals and brands grow without sacrificing quality and wellbeing.

She holds a Master of Science in Systems Engineering, Bachelor in Business, PMP® (Project Management Professional) Certification, and multiple diplomas in interior and graphic design. She spent nearly 15 years in the corporate world as an IT & Management Consultant, Product Manager, and Global Process Manager, where she was responsible for multi-million euro offshore operations and delivery performance leading global teams of over 300 software engineers.

She has worked as a CEO managing international brand launches, manufacturing, and distribution processes, and is now the CEO and principal strategist at Avenue International and the publisher at She's originally from Helsinki, Finland and lives in the Swedish countryside with her family of 4 humans and 1 spoiled Staffy.

She believes systems are the key ingredient to getting amazing results. 

After launching her first business in the home decor industry and growing it quickly to sell in 17+ countries through partnerships and strategic distribution networks, Tiina saw that many small business owners, particularly in the creative fields, lack solid systems  and processes that allow big companies to scale. Tiina and her team are now on a mission to grow profits, impact, and joy for small business owners worldwide.


Design a concept that stands out, a profitable business idea, a scalable model with multiple revenue streams, and assets that increase the value of your company


Engineer systems and automation for client acquisition, build an infrastructure that enables you to scale and develop a world-class, ROI-positive team


Expand your reach, get visibility in your industry, position your brand as an authority,  establish strategic partnerships, and expand to international markets

Get the Roadmap

Know exactly what you should be focusing on right now to get to your vision. Should you do sales, marketing, scaling... and how exactly? Receive a bespoke roadmap.

The Avenue Method™ provides you with a system to grow and scale you business with ease and joy.
It’s critical you identify what your current stage is, and what your aspirations are. Your business; your strategies, focus, investments, and results will change at each stage.

Identify the right Growth Rituals

Your business needs to implement a certain set of growth rituals that collect the right data, so you can make decisions and design the next step for you, and enjoy lots of time for the things and people you love.

Planning systems, tracking systems, reporting systems... all parts of your Growth Rituals

Confusion about what to do to grow your business


No full picture of the future growth map


Unscalable delivery model capping your income potential, not to mention your free time


Jumping from marketing tactic to tactic in hopes of finding something that works for your business


Not quite sure what to measure to be able to make smart growth decisions


No time for leading your company to the next level


Clarity on what to do now to grow your business

A clear picture of your future growth map

Portfolio of offers ready to be scaled to the income level you want, without sacrificing your time and wellbeing

A clear structure for growth activities that you can systemize, automate and stop worrying about (FINALLY!)

Know exactly what’s ahead of you when you level up to the next stage

A roadmap to implement the methodology to grow your business with ease

Time for strategic growth and family life

Who is this for?

This is for service professionals such as interior designers, architects, construction company owners, photographers, consultants, and coaches…

This is for product designers expanding internationally…

This is for online course creators…

This is for location businesses such as a spa, showrooms, or a store…

Anyone who’s looking to attract premium clients, digitalize your sales and marketing, and grow without sacrificing quality and wellbeing!

I'm a beginner with no business yet, can I join?

The Avenue Methodology is designed to help business owners who are already in business, have clients, and are now ready to make an intentional decision to GROW. Having said that, sure, you can join even if you are a beginner.

But, you need to know what your expertise is, and what you want to do, at least on a theoretical level.

I've been in business for a decade, is this too simple for me?

The Avenue Methodology is designed to help business owners at any stage: GROWTH, SCALE, LEGACY. So unless you already have exited your business, then there’s a strategic roadmap for you too.

How long is the program?

4 days of live workshops and an assessment for you to complete. Forever access to the recordings.

What else do I have to buy?


What happens after the program?

You can continue working with us or not.

The most important is this: you finally have clarity on your positioning and a gameplan you can implement to grow your business. 

I can't join the live calls

Don’t worry, you will get the recordings shortly after.

Can I access all the materials at once?

Yes, you will get the workbook as soon as we start the workshop week. 

I'm building a design company, product business, online courses... This works?

Yes, yes.

We help you put together your own positioning message and plan, so unless you decide not to actually implement it, of course it works!

We are particularly specialized in growing and scaling product/service/experience businesses in the design and wellness space, but what we do can be applied to any industry.

What's your workshop schedule?

See the schedule here.

Each workshop is approximately 60 minutes.

What does "Time depends on your stage" mean?

Avenue methodology idenitfies 3 stages: GROWTH, SCALE, LEGACY. After you have completed your Growth Assessment, you will be invited to the correct session covering the strategies and tactics that are relevant to you, right now. 

Can I access all the stages?

After the live workshop, you will get access to our online portal where we have specific instructions for each stage. So, yes. 

How much access do I have to my coach?

You will meet your coach at the workshop calls.

Who is my coach?

Tiina Wilen, the principal strategist & CEO at Avenue International & Publisher at

Can I ask questions?

Of course, that’s why we’re running this live!

What if I need more help?

We are a consulting firm with several options for getting help from our experienced team. Let’s talk about that after the workshop if you want.

Can I get a refund?

Of course. If you don’t like this, we are more than happy to refund your money within 12 hours from our kickoff (during the first day of the workshop).


This is a consulting & coaching service with EU VAT:

If you are a Swedish company  –> VAT will be added.
If you have a valid EU VAT number –> no VAT is added.
If you are an EU company without a VAT number –> VAT will be added.
No business yet & in the EU? –> VAT will be added.
If you’re outside of the EU VAT zone –> no VAT is added.
If this is confusing, please check with your accountant 🙂

What happens after the purchase?

You will get a receipt from us that you can add to your accounting.

Then, as soon as we get closer to the kickoff date, we will send you an invitation and materials.

More questions?

Send them to us and we will get back to you!

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